LOLA's began way back in 2006 when two friends, Victoria Jossel and Romy Lewis, started things the good old fashioned way.
Originally taking orders in their bedrooms and baking in their parent's kitchens, the orders soon started flooding in and they had to move production to a commercial bakery in Primrose Hill.
With their love for baking and passion for the finest, fresh ingredients the company grew from strength to strength. With concessions in Harrods, Selfridges and Topshop, a flagship store in Mayfair and booming
online store the name LOLA's became synonymous with style and quality.
In December 2011 Romy and Victoria decided to pursue other projects and the company was taken over by Asher Budwig. Fourth-generation baker, Asher was born into a family of sweet-toothed entrepreneurs, Asher grew up watching his father Mario establish and run the hugely successful Millie’s Cookies chain, which grew to over 100 stores across the UK. Mario in turn was inspired by his mother and grandmother, who ran a patisserie and café since the 1940’s back in Colombia, South America.
With the same passion for high standards and outstanding customer service as Romy and Victoria, Asher has focused on quality and continued to create fun, exciting, delicious tasting cupcakes. He also has high hopes for LOLA’s range of celebration cakes, developing a bespoke cake service available across London.
He has a detailed expansion plan to spread the delicious taste of LOLA’s across London and the South East, starting with launching the first cupcake café in Brent Cross Shopping Centre in August 2012 and first location outside of London in November 2012 at Bluewater Shopping Centre. However, Asher’s passion is empowering his staff through clear career-progression models, staff incentives and focusing on developing a fun and personable team whose strengths complement each other to make sure that every shop, staff member and individual cupcake is the best that it can be.